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10 Account-Based Marketing Stats That Will Knock Your Socks Off

10-account-based-marketing-stats

10 Account-Based Marketing Stats That Will Knock Your Socks Off

By Sangram Vajre, sangramvajre

ABM is a buzzword. Admit it. But are real companies thinking about ABM as much as the thought leaders and vendors who are making all the noise? Well, the results are quite telling.

Account-based marketing provides a strategy for B2B companies that want to grow revenue by focusing on the best-fit prospects and customers. The key metric is revenue. For too long, the B2B marketing industry has considered lead generation the primary metric.

Read the source article at Business 2 Community

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