10 Signs We’re in the Age of the Customer — And What That Means for Marketers
By Heike Young, youngheike
Thanks to unprecedented technology, everyone and everything is connected. Every marketer has the opportunity to craft 1-to-1 journeys for customers.
Being a great marketer today is very different than it was five or fifteen years ago. How can you be a successful marketer in this always-on, constantly changing ecosystem?