Marketing to business has some inherent challenges that consumer companies, for the most part, don’t have to deal with. (B2C has its own issues, of course.) Attribution, ROI, influencers. . .these are all areas that can be much more complex in the B2B world. However, digital marketing has a way of raising all boats. Today’s B2B marketers are taking advantage of the digital world we live in to advance their marketing strategies.