3 Areas to Innovate Your Marketing Strategy (And Help Deliver on 2017 Goals) | Marketing Blog
In a recent survey of 200 retail marketers, we found that 1 in 5 of marketing organizations fell short of their marketing goals in 2016. Of the organizations that did succeed, 75% said the correlation was tied to budget growth. In an ideal world, every year marketing budgets increase – but that’s wishful thinking. Teams are challenged when they lack headcount, technical and financial resources.