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3 Things Successful B2B Marketing Teams Do Differently | Pardot


3 Things Successful B2B Marketing Teams Do Differently | Pardot

By wardshn

What do high-performing B2B marketing teams know that most marketers don’t? That’s what a brand new Salesforce study of over a thousand B2B marketers sought to find out. The study broke respondents down into three categories based on their levels of satisfaction with “the current outcomes realized as a direct result of their company’s marketing investment.” Here’s how the resulting categories of marketers are defined: This week at Connections 2016 in Atlanta, Mathew Sweezey, Principal of Marketing Insights at Salesforce, shared the fascinating results of the study and explained what top B2B marketers are doing to …

Read the source article at pardot.com

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