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4 Critical Capabilities of A Data-Driven Marketer

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4 Critical Capabilities of A Data-Driven Marketer

Marketing is going through a paradigm shift. What was once a creative discipline is now blending with hard data science. By using advanced Web and mobile technologies, a business can collect and analyze every interaction it has with its customers and prospects. As these technologies evolve, successful marketers will be those who can extract insight from this vast amount of data and use it to drive new engagement models.

Read the source article at Business 2 Community

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