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4 Secrets to Data-driven Marketing Success

4-secrets-to-data-driven-marketing

4 Secrets to Data-driven Marketing Success

By Quentin Poiraud

Marketers have never been so flush with tools to digitize, capture, measure, analyze and report on market factors and behaviors. Data-driven marketing has become a crucial factor for success in today’s extremely competitive economic landscape.

For good reason. When surveyed, marketers report that data-driven marketing campaigns deliver demonstrably increased ROIs compared to other campaigns.

Read the source article at Business 2 Community

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