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4 Ways Content Marketing Can Support Sales Enablement

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4 Ways Content Marketing Can Support Sales Enablement

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B2B companies are in a constant battle for relevancy with customers and prospects. Content is the one thing that, if done well, can help you win them over; if done badly or not at all (gasp! ), it will send your prospects straight into your competitor’s outstretched arms. This creates a unique challenge for CMOs and marketing leads. The success of your content marketing program doesn’t just hinge on the creative, which you’re probably already doing well.

Read the source article at Business 2 Community

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