By Mark Parent, Mark Parent on Google Plus
Landing pages offer a time-tested way to funnel your prospects toward a sale.
They’re tightly focused, which eliminates distraction, and they help you track your progress over time.
If you start to see reduced engagement with your landing pages, it might be time to give them a face lift.
As part of a comprehensive inbound marketing plan, landing pages can showcase the value of your brand and products, and open up the door for you to build relationships with potential customers.