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5 tips for building a successful B2B email campaign

5-tips-for-building-a-successful-b2b-email-campaign

5 tips for building a successful B2B email campaign

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According to a recent article from The Drum, 10 trends in B2B marketing – In with the old, out with the new?, email marketing remains a key channel within B2B marketing strategies and in 2016 we can see a trend towards more personalised and more targeted B2B campaigns. Not only does email marketing have a proven record of generating ROI, it also allows brands to build strong relationships with their users.

Read the source article at cobb.agency

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