By Luisa Brenton
You have a blog so that readers will come, learn something valuable or be entertained, and share what you have written so that your brand will spread. You should also be using your blog posts, every single one of them, to get conversions that generate leads. You are not selling your product or service with your posts, of course, but you do want to get emails addresses and subscriptions. These will be the leads you can then continue to develop.