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5 Ways to Put the Human Element Back in B2B Email Marketing

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5 Ways to Put the Human Element Back in B2B Email Marketing

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It’s a hard fact to accept, but no one really enjoys being marketed to. As prospects become more savvy — and their inboxes begin to overflow with marketing emails — they’re far more likely to skip over marketing messages without even opening them. That’s why it’s more important than ever to put a human touch on your marketing emails and make your prospects feel like you’re speaking to their specific needs.

Read the source article at Digital Marketing Agency

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