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6 Best Practices For B2B Email Marketing

6-best-practices-for-b2b

6 Best Practices For B2B Email Marketing

By Bruce Swann

Despite a seemingly endless number of innovative (and very cool) channels available for brands, email remains one of the strongest parts of a cross-channel marketing strategy. B2B marketing of the past was based on funnel activities that drive demand. Today, it’s all about customer journey and being able to personalize interactions with your brand. Modern B2B marketing is complex.

Read the source article at CustomerThink

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