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6 Ways to Improve Your B2B Content Strategy

6 Ways to Improve Your B2B Content Strategy

By Brandon Gains

A B2B content strategy is the key to your lead generation system. Content is made to attract, acquire, engage a clearly defined customer audience – and then drive profitable customer action. In order to build a successful content strategy your team needs to develop a larger, more cohesive story for your organization to share. It will need clearly defined targets, goals, and a long-term horizon. The following guide will be an asset to seasoned marketing strategists and beginners alike.

Read the source article at Home | Marketing Insider Group

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