By Brandon Gains
A B2B content strategy is the key to your lead generation system. Content is made to attract, acquire, engage a clearly defined customer audience – and then drive profitable customer action. In order to build a successful content strategy your team needs to develop a larger, more cohesive story for your organization to share. It will need clearly defined targets, goals, and a long-term horizon. The following guide will be an asset to seasoned marketing strategists and beginners alike.