By Dan Trefethen
Is this going to be yet another post about the 2012 minute-and-a-half promotional video? Thankfully, no. But, I can’t help bringing it up because when talking about using humor to promote dry subject material – replacement shaving razors – Dollar Shave Club can’t be beat. Their campaign hit all the checkboxes: scalability, broad appeal, information, and huge conversion ( people signed up within a year of the video launch).