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ABM and predictive analytics: Two nails in the B2B salesperson’s coffin?

abm-and-predictive-analytics-two-nails-in-the-b2b-salespersons-coffin

ABM and predictive analytics: Two nails in the B2B salesperson’s coffin?

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As I prepare to write this article, a hundred things are running through my mind. First it’s June and the quarter close. Simultaneously I’m scanning my email “clutter” file to make sure MS Outlook still knows better than I do what is clutter and what isn’t. Intermittently, snippets of recent prospect and client conversations interject. From the imminent standpoint, quarter close, the term focus resonates.

Read the source article at SalesAndMarketing.com

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