By Marty Duffy
For those working on the fiscal calendar, Q3 close is rapidly coming. With the close of a quarter comes a reflection of progress to planned targets. Frequently this can end in a review and refresh of strategy for the following half or quarter. If you are looking to update your marketing strategy, account-based marketing may be an approach to add to your portfolio. If ABM is already in your strategy, the below may help to refine it and give it a boost this upcoming quarter.