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Account Based Marketing: How to Build Your List

account-based-marketing-how-to-build

Account Based Marketing: How to Build Your List

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It seems that everything we do today needs to be “smarter.” And why not? In today’s digital age, the amount of information available and tools we have to process that information are simply incredible. So what exactly does this mean for marketing? For us B2B marketers, getting “smarter” often means embracing an account based marketing (ABM) approach.

Read the source article at Salesfusion Marketing Automation

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