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Are the 4 Ps Still Relevant in Today’s B2B Digital Marketing World?

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Are the 4 Ps Still Relevant in Today’s B2B Digital Marketing World?

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Welcome to The Spirit of Marketing: The only blog that faces today’s marketing challenges by asking the spirits of advertising’s past. What does it take to draw these spirits out? A dark room. Cigarettes. (We are talking the past, here.) A fifth of single malt. Ethereal LinkedIn connections. And Aunt V’s marshmallow salad.

Read the source article at Underscore by McMillan

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