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Author: Miss Content Curator

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If you have been keeping up to date with digital marketing, you'll have heard a lot about the term content marketing over the last couple of years. In digital marketing we use it as a general term to cover blog posts, video content, downloadable content and social media. In reality it is much wider than this and has been around for a lot longer...

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With 2017 practically nipping at our heels, it’s probably a fair assumption that marketers everywhere are deep in the throes of finalizing their budgets for next year. If this applies to you, take comfort in knowing that you're not alone, and that many of us share your burden. For nonprofit marketers in particular, annual budgeting can be both a blessing and a curse. According...

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Empowerment. That is the word that comes to mind when one considers how recent technological changes have affected a business’ ability to create compelling communication experiences. Despite the fact that the basic tools for making a phone call haven’t changed much in the last 150 years (even your smartphone still offers you a standard numeric keypad, not so different from the rotary phones of...

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The two terms are sometimes used interchangeably. In fact, the two are so closely related, that many marketers think they are essentially the same thing. But they aren’t. Not really. Let’s take a closer look at the definition of each and examine how they are similar, and more importantly, how they are different. Content marketing, by definition, is a marketing strategy that focuses on...

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One of the fundamental characteristics of account-based marketing is the use of marketing messages and content that are tailored for specific target accounts. When company leaders adopt an ABM strategy, they make a conscious decision to focus most of their demand generation efforts on a relatively small number of potential customers. Read the source article at CustomerThink...

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One of the best and most common ways for people to market their product or business is through email marketing. But, in order for this method to be effective, one must know what they are doing. The following article will provide advice to anyone looking to get into email marketing. To make sure your emails don’t turn people off, always seek permission before sending them...

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Content marketing has become mainstream. For many companies it’s a component of their marketing strategies. Content marketing experts look at 2017 and the next years with predictions which are increasingly related with emerging or maturing technologies. US marketers spent more than $10 Billion on content in 2016 – was it spent well? What’s the role of artificial intelligence in content marketing? How can we leverage...

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Despite the rapid rise in social media and alternative chat technologies; in 2016 email remained the most popular business channel for marketing communications. This is ahead of other traditional channels incl. outbound calls and direct mail. So clearly still a must-use channel for many businesses; on 1 February MyWorkSpot invited email marketing specialist, Janine Hamilton, from Digital River to give our Maidenhead coworkers a run...

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