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Author: Miss Content Curator

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Are you seeking ways to take your content marketing strategy to the next level? There are thousands of tactics to consider, but you have a limited supply of time, money, and energy. Even if you are among the 42% of B2B marketers who say they’re effective at content marketing, there is always room for improvement. If you want to make the most of content marketing,...

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In a recent survey of 200 retail marketers, we found that 1 in 5 of marketing organizations fell short of their marketing goals in 2016. Of the organizations that did succeed, 75% said the correlation was tied to budget growth. In an ideal world, every year marketing budgets increase – but that’s wishful thinking. Teams are challenged when they lack headcount, technical and financial resources. Read...

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Are you up-to-date on current email marketing trends? Marketing tactics are always evolving, so it's challenging for businesses to keep up. To stay "in the know" you need to read trade journals, check out recent case studies and be a "stats junkie" who can decode the success behind metrics. But, who has time to do all that? Leave the heavy lifting to the pros, and...

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With targeting and segmentation becoming bigger priorities to support ABM, lead nurturing and related initiatives, new tools and tactics are being deployed to help marketers prioritize and better engage new targets. For example, commercial real estate software provider Apto was having trouble separating its ideal target prospects (commercial real estate brokers) from the rest of its database (residential real estate brokers and non-brokers in general). Read...

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Account-based everything (ABE) is the use of sales and/or marketing tactics to attract, nurture, close and expand a defined universe (or target list) of accounts. Account-based tactics are attracting interest from the B2B community, but many companies are still wondering how to do this, what skills and tools are needed and what kinds of results to expect from their efforts. Read the source article at SurveyMonkey...

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Vice President of Marketing at Code42. A leader in cloud-based endpoint data security and recovery solutions, Code42 provides solutions for more than 39,000 organizations worldwide. In this article, Ann unmasks the B2B buyer and turns conventional wisdom about logic vs. emotion on its head. My interview outlines the factors B2B buyers consider and demonstrates how to become aware of these factors. Ann distinguishes between tables...

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Social media powerhouse Neal Shaffer outlines the steps to developing a killer content strategy for social. Most content marketers get social media wrong because they only view it as an amplification channel. If you plan to use your content marketing strategy for social media as a means to “advertise,” it’s time to change direction. Your audience is on social media because they want to socialize....

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LinkedIn has long been known as the top social platform for B2B marketers, with the professional focus of the network aligning it more closely with internal business operations, as opposed to customer-facing opportunities. Underlining this, LinkedIn has released a new infographic which outlines the key strengths of the platform from a B2B perspective. Read the source article at Sia with Watson by Opentopic...

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Online copywriting is a pivotal piece of your marketing strategy. It literally can be found in every part of the process, from the copy you use on social media to drive traffic to the sales copy on the landing pages. The fact is, if your online copywriting is poor, it doesn’t matter how good the rest of your marketing is – you’ll get no traffic...

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