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B2B Marketers Apply New Tools & Tactics For Segmenting Campaigns To Target Audiences

B2B Marketers Apply New Tools & Tactics For Segmenting Campaigns To Target Audiences

With targeting and segmentation becoming bigger priorities to support ABM, lead nurturing and related initiatives, new tools and tactics are being deployed to help marketers prioritize and better engage new targets. For example, commercial real estate software provider Apto was having trouble separating its ideal target prospects (commercial real estate brokers) from the rest of its database (residential real estate brokers and non-brokers in general).

Read the source article at Demand Gen Report

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