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Big Data: How Valuable Is Your Marketing Data?

Big Data: How Valuable Is Your Marketing Data?

By Will Humphries, Will Humphries on Google Plus

Research from Dun & Bradstreet’s B2B Marketing Data Report 2016 has revealed gaping holes in B2B marketing databases. In a study of 695 million records in B2B companies’ databases, inaccuracies were found in over 70% of the records.

  • 87% lacked revenue information
  • 86% had no employee information
  • 82% had no website information
  • 77% were missing industry information
  • 62% did not contain phone numbers
  • 45% were missing contacts job titles

Image property of Dun & Bradstreet

Read the source article at Business 2 Community

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