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B2B Marketing

The other day, a prospect was asking me about the upcoming marketing trends for 2017. Marketo has developed an informative article based off of a session at the 11th annual SiriusDecisions Summit entitled: Marketing Automation: What the Future Holds. This article and summit session outline predicted the automated marketing trends for the upcoming year. Seventy-four percent of marketers say converting leads is their top priority. Read...

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Email marketing can still be effective in 2017 for a B2B business. Here are four technological innovations that, if used effectively, can propel your B2B email marketing strategy into the future. While email itself is a fairly “old-school” marketing technique, that doesn’t mean your approach to it has to be. In the email marketing industry, there are a number of cutting-edge technological developments that are...

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As a B2B marketer, one of the primary goals for your department is to run lead generation initiatives to fill your pipeline with revenue driving opportunities. Most marketing campaigns offer the ability to target specific personas by search behavior, geographic region, professional attributes such as job level, etc… From there, your organization’s CRM is predictably built around MLA and SLA requirements that identify what criteria...

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Marketers who work in the B2B industry face a lot of competition. The best way to outpace your competition is by staying on top of the latest trends. Below, I examine 6 trends that are shaping today’s B2B marketing industry and how you can keep up: Now, more than ever, people want to connect with people, not businesses. That’s why you need to establish an...

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For B2B focused companies, marketing automation applications are becoming increasingly popular. This is true for businesses of all shapes and sizes, in all industry sectors. Recent trends show that there are nearly 11 times more B2B organisations using marketing automation now than there were five years ago. Read the source article at Digital Prosperity Blog...

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Email marketing has been around for decades. And despite all the tools now at marketers’ fingertips, email marketing remains the most effective way to reach their audience. In fact, according to the “Adobe Email Survey 2016,” which surveyed more than 1,000 white-collar Americans, time spent with email is up 17% year over year. However, today’s customers are demanding more personalized and valuable messages as they...

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I think one of the common questions marketers have about ABM is how to determine a business’s highest value prospects? What was the process used by Demandbase, and do you ever update/revise it? Jessica Fewless, senior director of field and partner marketing at Demandbase: Every business I’ve worked with has a slightly different process, and there are several different approaches to creating a list of...

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From voice-powered personal assistants like Siri to connected cars – AI is changing our lives. And it is about to revolutionize B2B marketing. But do you really know what this big disruptor is capable of? AI is big and it is everywhere. It is in our pockets, cars and homes. It is helping recommend the movies we watch, the clothes we buy and the food...

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The term account-based marketing (ABM) is one of the most popular buzzwords in marketing world. ABM allows marketers to coordinate with the sales team and other functional teams that interact with client accounts. ABM strategies are a paradigm shift from the mass marketing techniques to make marketing approaches more personalized and tailored to the clients’ requisitions, current challenges and business objectives. Read the source article at...

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It’s cliché to say that our jobs as B2B marketers is redefined at every turn, but I get why people say it. Change is constant, and it’s not always easy to discern a “best practice” from one marketer’s opinion. Or whether an “essential tactic” is really a shiny object that’s destined to distract. Sometimes you just need some sound, in-depth guidance. That’s precisely why we...

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