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B2B Marketing


Are you seeking ways to take your content marketing strategy to the next level? There are thousands of tactics to consider, but you have a limited supply of time, money, and energy. Even if you are among the 42% of B2B marketers who say they’re effective at content marketing, there is always room for improvement. If you want to make the most of content marketing,...

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Account-based everything (ABE) is the use of sales and/or marketing tactics to attract, nurture, close and expand a defined universe (or target list) of accounts. Account-based tactics are attracting interest from the B2B community, but many companies are still wondering how to do this, what skills and tools are needed and what kinds of results to expect from their efforts. Read the source article at SurveyMonkey...

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LinkedIn has long been known as the top social platform for B2B marketers, with the professional focus of the network aligning it more closely with internal business operations, as opposed to customer-facing opportunities. Underlining this, LinkedIn has released a new infographic which outlines the key strengths of the platform from a B2B perspective. Read the source article at Sia with Watson by Opentopic...

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Group of business people discussing at sunset reflected onto table with documents.

With Tradeshow season right around the corner, it is important now more than ever to make sure you have your strategies planned out for event marketing. For most marketers, event marketing consists of sponsoring tradeshows/conferences, as well as hosting and organizing their own events (user conferences, roadshows, happy hours, etc.) Most marketers report that event marketing results in acquiring a larger numbers of net-new leads...

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Like you, the team here at LinkedIn Marketing Solutions is responsible for proving our contribution to the company. We understand the challenge, the work that goes into it, and the importance of getting it right. That’s why we’re dedicating an entire week to helping you show off your successes at every turn. It’s Proof Week on the LinkedIn Marketing Solutions blog – a celebration of...

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There’s no doubt that Account-Based Marketing (ABM) is hot right now. According to the SiriusDecisions 2016 State of ABM, 70% of all B2B companies are focused on driving account-based selling programs. That number is up 350% from the previous year’s study. Research from the ABM Leadership Alliance found B2B marketers saw a 171% lift in their average annual contract value (ACV) when implementing ABM strategies. Read...

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A few weeks ago, we covered the “2016 State of B2B Digital Marketing” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful. The top three tactics that contributed to this success? Email, the website, and SEO. Social media came in at a...

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Nowadays, with so many marketing channels available in the palm of our hands, the possibilities of marketing a company are endless. However, the number of channels being utilized for marketing purposes doesn’t matter unless you are seeing results. So, what is one guaranteed way to see results? Email marketing. There are many different aspects of email marketing that can be evaluated to show why and...

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Most marketers are either still experimenting with influencer marketing, or they're running individual campaigns rather than maintaining ongoing programs, according to recent research from Altimeter, Traackr, and TopRank Marketing. The report was based on data from a survey conducted between August 24 and September 28, 2016, among 102 marketers; 70% of respondents work for companies with 1,000+ employees. Read the source article at

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It's 2017 and I’m on a mission to educate the market about the difference between account-centric and account-based thinking. The truth is that most companies don’t understand the distinction. Just drawing a box around a set of accounts and then executing your same old demand generation strategies won't get you to the promised land of larger deals in strategic accounts. That’s why I’ve asked Jon...

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