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Content Marketing

Content marketing is taking over the industry. But what are the actual activities behind this technique? To give you a few ideas, we reached out to the experts for content marketing examples. Keep reading to see successful content marketing in action. One of the most popular content marketing examples is the company blog. A blog lets you reach new audiences and develop relationships with customers....

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Don’t worry! I am going to show you a step by step procedure of generating the maximum B2B leads using the inbound methodology. But before I proceed to the actual topic, let me answer common questions that bother most people when it comes to inbound marketing. Outbound marketing practices like cold calling, print ads, press releases etc. are fast losing their charm in producing more...

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The other day, a prospect was asking me about the upcoming marketing trends for 2017. Marketo has developed an informative article based off of a session at the 11th annual SiriusDecisions Summit entitled: Marketing Automation: What the Future Holds. This article and summit session outline predicted the automated marketing trends for the upcoming year. Seventy-four percent of marketers say converting leads is their top priority. Read...

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We all agree that email marketing is one of the most effective channels for driving leads and conversions, right? In fact, many leading marketing firms actually go so far as recognizing email marketing as having the best ROI (Return On Investment) of any online marketing strategy. I’m inclined to agree. But, it’s worth also taking a moment to note that email marketing relies on quality...

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Don Draper wouldn’t know what hit him. Gone are the decadent days of the liquid lunch, three-piece suits, and Madison Avenue dominating the marketing landscape. Modern marketers have to be a jill-of-all-trades, with one foot in the real world, and one in cyberspace. We live in an age of digital disruption and a constantly evolving marketing playground. 96% of B2C marketers believed they were experiencing...

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Email marketing is one of the most effective channels for digital marketers and entrepreneurs. In fact, it’s a top priority: 73 percent of marketers say email marketing is essential to growing their business. When you think about it, email is really all about influence. We share content with our subscribers on a regular basis, weighing our influence into their decision to buy our product or...

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Marketers who work in the B2B industry face a lot of competition. The best way to outpace your competition is by staying on top of the latest trends. Below, I examine 6 trends that are shaping today’s B2B marketing industry and how you can keep up: Now, more than ever, people want to connect with people, not businesses. That’s why you need to establish an...

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As 2017 kicks into full swing, many marketers are likely re-evaluating their priorities, and deciding where to invest their next chunk of budget. With digital advertising, social media, content marketing, and mobile ads all contributing to a customer’s buying behavior, re-balancing the digital approach for their companies is the best way to drastically improve results. Read the source article at Jeffbullas's Blog...

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Successful pipeline-marketing strategies will of course vary across industries, product types and annual contract values, among other factors. However, for software-as-a-service companies there are several common SaaS marketing and lead gen strategies that have proven effective time and again. My favorite lead-gen strategy for a SaaS business is actually a few things combined. It includes: 1. Create microtools, e-books or white papers for informational or...

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From voice-powered personal assistants like Siri to connected cars – AI is changing our lives. And it is about to revolutionize B2B marketing. But do you really know what this big disruptor is capable of? AI is big and it is everywhere. It is in our pockets, cars and homes. It is helping recommend the movies we watch, the clothes we buy and the food...

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