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Don’t worry! I am going to show you a step by step procedure of generating the maximum B2B leads using the inbound methodology. But before I proceed to the actual topic, let me answer common questions that bother most people when it comes to inbound marketing. Outbound marketing practices like cold calling, print ads, press releases etc. are fast losing their charm in producing more...

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With the Digital Content NewFronts’ second week taking place in recent days, digital marketing stats—like last week—were aplenty. Here are nine that caught our eye from across the industry. 1. Fathers react to online video Mother’s Day advertising pushes have been in full force before the third largest retail holiday in the U.S. occurs on Sunday. Read the source article at adweek.com...

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Don Draper wouldn’t know what hit him. Gone are the decadent days of the liquid lunch, three-piece suits, and Madison Avenue dominating the marketing landscape. Modern marketers have to be a jill-of-all-trades, with one foot in the real world, and one in cyberspace. We live in an age of digital disruption and a constantly evolving marketing playground. 96% of B2C marketers believed they were experiencing...

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Email marketing is one of the most effective channels for digital marketers and entrepreneurs. In fact, it’s a top priority: 73 percent of marketers say email marketing is essential to growing their business. When you think about it, email is really all about influence. We share content with our subscribers on a regular basis, weighing our influence into their decision to buy our product or...

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As 2017 kicks into full swing, many marketers are likely re-evaluating their priorities, and deciding where to invest their next chunk of budget. With digital advertising, social media, content marketing, and mobile ads all contributing to a customer’s buying behavior, re-balancing the digital approach for their companies is the best way to drastically improve results. Read the source article at Jeffbullas's Blog...

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Successful pipeline-marketing strategies will of course vary across industries, product types and annual contract values, among other factors. However, for software-as-a-service companies there are several common SaaS marketing and lead gen strategies that have proven effective time and again. My favorite lead-gen strategy for a SaaS business is actually a few things combined. It includes: 1. Create microtools, e-books or white papers for informational or...

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The B2B community is home to some of the most talented individuals in marketing. Here, we spotlight 17 B2B marketing professionals who are consistently breaking new ground in content marketing, lead nurturing, ABM and other emerging areas. We recommend you follow them, connect with them and see what you can share and learn. Amanda is an award-winning marketer with eight years of experience in content...

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Today’s digital landscape is constantly changing. In order to be successful in marketing, it’s necessary to stay on top of the latest trends and improve your marketing efforts as you go. Blogs can provide inspiration for new strategies, show you new ways of doing things, solve problems you have and ultimately, provide you with the information you need to do your job better. That’s why...

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Email marketing, despite being the oldest form of digital marketing, it’s still a constantly evolving process and what works right now probably won’t work in another 5 years (or potentially even less). Currently, when you ask marketers about the future of email marketing, one of the big topics on everyone’s mind is artificial intelligence. Read the source article at Future Of Everything...

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People change, so does the trends. As a marketer, you are incumbent to monitor and tweak your online marketing strategies to run parallel with evolving digital marketing trends. Trends often reflects the customer’s taste and preferences. So, be prepared to accommodate the changes and remain competitive in your niche. Framing online marketing strategies and aligning it with the marketing trend plays an important role in...

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