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If you have been keeping up to date with digital marketing, you'll have heard a lot about the term content marketing over the last couple of years. In digital marketing we use it as a general term to cover blog posts, video content, downloadable content and social media. In reality it is much wider than this and has been around for a lot longer...

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One of the best and most common ways for people to market their product or business is through email marketing. But, in order for this method to be effective, one must know what they are doing. The following article will provide advice to anyone looking to get into email marketing. To make sure your emails don’t turn people off, always seek permission before sending them...

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Despite the rapid rise in social media and alternative chat technologies; in 2016 email remained the most popular business channel for marketing communications. This is ahead of other traditional channels incl. outbound calls and direct mail. So clearly still a must-use channel for many businesses; on 1 February MyWorkSpot invited email marketing specialist, Janine Hamilton, from Digital River to give our Maidenhead coworkers a run...

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If you’ve ever sifted through our content, you already know that we’re mild-to-moderately (ok, very) obsessed with brain science and all the ways it can be applied to email marketing. Did you know, for instance, that giving your subscribers too many buying choices can lead to indecision and lower sales (The Choice Paradox)? Or that individuals who miss out on a limited-time offer are less...

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In order to craft the most compelling marketing copy possible, you need to know how your audience breaks down into segments with varied concerns and desires that should be addressed by that copy. Your marketing copy will then need to speak to each segment. But, do you know how many segments there really are or realize what different groups within your email marketing list are...

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The evolving B2B marketing trends reveal that tried and true strategies like email campaigns are back in vogue while the term ‘digital advertising’ is outdated. With content marketing, marketing automation, paid amplification and mobile optimization seen as emerging trends, ad blocking and BOT- fraud will increasingly pose challenges to B2B marketers. Here are ten B2B marketing trends to be on the look out for. 1. Read...

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The era of the geek is well and truly here. Here you’ll find 25 of our email industries own that you should be getting your geek from. We’ve featured Email Geeks that are up and comers and industry heavy weights who really are leaders in their domain. Design, deliverability, data analytics, strategy, spam, science, statistics, best practices, policy and politics, they’ve got it covered. Well,...

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Creating a balanced budget is not an easy task, especially when it comes to your marketing budget. You need to figure out which activities will generate maximum exposure and ensure your investments will pay off. There’s no one-size-fits-all marketing strategy. What works for one company might not work the same way for yours. Therefore, business owners and marketers must plan their budgets carefully based on...

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