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Are you seeking ways to take your content marketing strategy to the next level? There are thousands of tactics to consider, but you have a limited supply of time, money, and energy. Even if you are among the 42% of B2B marketers who say they’re effective at content marketing, there is always room for improvement. If you want to make the most of content marketing,...

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In a recent survey of 200 retail marketers, we found that 1 in 5 of marketing organizations fell short of their marketing goals in 2016. Of the organizations that did succeed, 75% said the correlation was tied to budget growth. In an ideal world, every year marketing budgets increase – but that’s wishful thinking. Teams are challenged when they lack headcount, technical and financial resources. Read...

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Are you up-to-date on current email marketing trends? Marketing tactics are always evolving, so it's challenging for businesses to keep up. To stay "in the know" you need to read trade journals, check out recent case studies and be a "stats junkie" who can decode the success behind metrics. But, who has time to do all that? Leave the heavy lifting to the pros, and...

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Email marketing is one of the most powerful tools for getting your message heard. In the last decade, experts have demonstrated again and again that email offers the highest ROI of any online marketing channel – including social, video marketing, and all the rest. According to VentureBeat, every $1 spent in email marketing can yield $38. If that sounds good to you, you’re not alone:...

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It’s 2017, and email inbox spaces are more competitive than ever. Radicati data estimates that somewhere in the ballpark of 120 billion business emails are sent and received every single day. Because of this, marketers need to stand out by making use of personalization, leveraging automated customer journeys, and by crafting beautifully designed email campaigns. But there’s a lot to know when it comes to...

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A few weeks ago, we covered the “2016 State of B2B Digital Marketing” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful. The top three tactics that contributed to this success? Email, the website, and SEO. Social media came in at a...

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CRO is a marketing term often used in relation to website pages and UX (user experience) design. This is because web pages are often where customers end up before making a transaction or converting key business goals. However, CRO can be applied to any marketing channel and throughout the stages of the buyer’s journey. In email marketing, the importance of open rates can be overstated....

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It’s true. I mean, you should have a website eventually so you can create content and add consistent value, but you could grow a huge, 5-digit email list with four simple tools: Some of the strategies I’ll outline in this guide have helped entrepreneurs grow huge, 5-digit email lists without even touching their websites. Read the source article at Sumo - The Best Website Traffic Tools...

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