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The other day, a prospect was asking me about the upcoming marketing trends for 2017. Marketo has developed an informative article based off of a session at the 11th annual SiriusDecisions Summit entitled: Marketing Automation: What the Future Holds. This article and summit session outline predicted the automated marketing trends for the upcoming year. Seventy-four percent of marketers say converting leads is their top priority. Read...

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We all agree that email marketing is one of the most effective channels for driving leads and conversions, right? In fact, many leading marketing firms actually go so far as recognizing email marketing as having the best ROI (Return On Investment) of any online marketing strategy. I’m inclined to agree. But, it’s worth also taking a moment to note that email marketing relies on quality...

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Email marketing can still be effective in 2017 for a B2B business. Here are four technological innovations that, if used effectively, can propel your B2B email marketing strategy into the future. While email itself is a fairly “old-school” marketing technique, that doesn’t mean your approach to it has to be. In the email marketing industry, there are a number of cutting-edge technological developments that are...

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There's no longer a need to write an article on why IT channel partners need to focus on social media as an effective platform to communicate to customers and prospects. Social apps now consume >60% of the time spent on our phone, with the average person checking apps like Facebook more than ten times a day. The question now becomes how can VARs & MSPs...

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As a B2B marketer, one of the primary goals for your department is to run lead generation initiatives to fill your pipeline with revenue driving opportunities. Most marketing campaigns offer the ability to target specific personas by search behavior, geographic region, professional attributes such as job level, etc… From there, your organization’s CRM is predictably built around MLA and SLA requirements that identify what criteria...

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An essential aspect of nurturing new sales leads is email marketing. It’s a strategy that allows you to reach out to your prospects on a more personal level with relevant content. According to a report by Salesforce, 49% of marketers claim that email is directly linked to the success of their business efforts. Direct Marketing Association also noted that there is a 4,300 percent return...

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Don Draper wouldn’t know what hit him. Gone are the decadent days of the liquid lunch, three-piece suits, and Madison Avenue dominating the marketing landscape. Modern marketers have to be a jill-of-all-trades, with one foot in the real world, and one in cyberspace. We live in an age of digital disruption and a constantly evolving marketing playground. 96% of B2C marketers believed they were experiencing...

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Email marketing is one of the most effective channels for digital marketers and entrepreneurs. In fact, it’s a top priority: 73 percent of marketers say email marketing is essential to growing their business. When you think about it, email is really all about influence. We share content with our subscribers on a regular basis, weighing our influence into their decision to buy our product or...

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Marketers who work in the B2B industry face a lot of competition. The best way to outpace your competition is by staying on top of the latest trends. Below, I examine 6 trends that are shaping today’s B2B marketing industry and how you can keep up: Now, more than ever, people want to connect with people, not businesses. That’s why you need to establish an...

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For B2B focused companies, marketing automation applications are becoming increasingly popular. This is true for businesses of all shapes and sizes, in all industry sectors. Recent trends show that there are nearly 11 times more B2B organisations using marketing automation now than there were five years ago. Read the source article at Digital Prosperity Blog...

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