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CMOs: ‘Technographics’ is the new demographics | VentureBeat | Marketing | by Sean Zinsmeister, Infer

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CMOs: ‘Technographics’ is the new demographics | VentureBeat | Marketing | by Sean Zinsmeister, Infer

Smart businesses that recognize the value of an outside-in perspective have long analyzed attributes like demographics and firmographics in an attempt to better understand their customer base. In particular, consumer marketers have tailored messaging around characteristics like age, gender, marital status, or household income.

Read the source article at VentureBeat

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