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Compiling your assets is key to a successful content marketing campaign

compiling-your-assets-is-key

Compiling your assets is key to a successful content marketing campaign

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One of the biggest challenges in B2B marketing today is defining where or how a content marketing strategy fits into the overall marketing plan. One area where marketers must think differently about content marketing –even if you are still in the initial stages of it – is to build on your assets, according to Robert Rose, chief strategist at the Content Marketing Institute who spoke at the ANA/BMA 16: Masters of B2B Marketering in Chicago this month.

Read the source article at thedrum.com

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