By Rachel Lindteigen
Columnist Rachel Lindteigen discusses the ins and outs of performing a content audit and how to use the data you uncover to make shifts in your strategy. Last month, I wrote about the importance of running a content audit and how to do it. I want to dig into the data further now and talk about how we can leverage the data in the audit and use it to make decisions. The content audit can help you streamline your content strategy if you understand what the numbers are telling you.