By Sarah Howard
A good content strategy is about a combination of pieces rather than one standout eBook – no matter how good you think it is. This all sounds rather time consuming, and requires a lot of data research and creative thinking, so best book out the entire afternoon for some ideation. Hold on there; why create a host of different pieces, when you can make the most of what you’ve got? Creating content should take up 50% of your content marketing time, with promotion using the other half.