Content marketing 2017: revisit your strategy – relevance is not enough
Content marketing has become mainstream. For many companies it’s a component of their marketing strategies. Content marketing experts look at 2017 and the next years with predictions which are increasingly related with emerging or maturing technologies. US marketers spent more than $10 Billion on content in 2016 – was it spent well? What’s the role of artificial intelligence in content marketing? How can we leverage the Internet of Things in content marketing?