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Data’s Role in Your B2B Marketing –

Data’s Role in Your B2B Marketing –

By Valerie Levin

Reaching customers is all about appealing to their specific interests and needs. No one is disputing that fact nor the way to accomplish it. Data about customer demographics and behaviors provides the insight companies require for better marketing and sales. Using the data available to companies ensures customers are being effectively interpreted and served. However, data is growing to such vast amounts, it has been classified as its own category of technology.

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