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Demystifying Social ROI in B2B Marketing

Demystifying Social ROI in B2B Marketing

By Aleece Germano

As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” Your boss is asking you for it. You see ads following you on the web trying to help you calculate it. Your peers tell you it’s impossible: “You want to attribute revenue dollars to social? Good luck with that.” So what’s a data-driven marketer to do?

Read the source article at Marketo Marketing Blog

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