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Email is an increasing part of the marketer’s armoury


Email is an increasing part of the marketer’s armoury

So, first things first, how do we get our recipients to open our emails? Some experts argue that using a person’s name as the sender, rather than the company name, is preferable. For people that already know us, maybe, but for those who don’t, seeing a name they don’t recognise will immediately make them think ‘spam’ and ‘how has Joe Bloggs got my email address?’ The importance of a short subject line is key, ideally so it doesn’t run off the side of the phone screen, unless you’re one of these lucky companies whose recipients …

Read the source article at thedrum.com

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