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Email is an increasing part of the marketer’s armoury

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Email is an increasing part of the marketer’s armoury

So, first things first, how do we get our recipients to open our emails? Some experts argue that using a person’s name as the sender, rather than the company name, is preferable. For people that already know us, maybe, but for those who don’t, seeing a name they don’t recognise will immediately make them think ‘spam’ and ‘how has Joe Bloggs got my email address?’ The importance of a short subject line is key, ideally so it doesn’t run off the side of the phone screen, unless you’re one of these lucky companies whose recipients …

Read the source article at thedrum.com

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