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Email Marketing A Top B2B Lead Generation Tool

Email Marketing A Top B2B Lead Generation Tool

Email marketing is the fourth most effective and second most common B2B lead-generation tool, according to a B2B Lead Generation Trend Report released Tuesday. The report, sponsored by BrightTALK and conducted by the B2B Technology Marketing Community on LinkedIn, surveyed over 600 marketers to “better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices,” stated Holger Schulze, group founder of the Technology Marketing Community on LinkedIn. Twenty-five percent of respondents stated that email marketing was a “very effective” B2B lead generation tactic and 55% of respondents stated that it was a “somewhat …

Read the source article at Strong Social

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