Email marketing isn’t dead, like Arnie’s Terminator, it only comes back stronger
Despite the rapid rise in social media and alternative chat technologies; in 2016 email remained the most popular business channel for marketing communications. This is ahead of other traditional channels incl. outbound calls and direct mail. So clearly still a must-use channel for many businesses; on 1 February MyWorkSpot invited email marketing specialist, Janine Hamilton, from Digital River to give our Maidenhead coworkers a run through the must-dos to use email effectively. 2.