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First-party data is treasure: Don’t waste it

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First-party data is treasure: Don’t waste it

By Joel Windels

Most brands, whether a household name or small challenger, understand how setting up and maintaining a social media profile can be beneficial to their reputation. Marketers will have carried out the necessary research to understand which channels their potential customers are using, set up a number of profiles and started sharing content with their followers. A lot of time and effort can go into the creation of an impressive profile and useful content.

Read the source article at B2B Marketing

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