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Higher engagement named as top priority for B2B email marketing

higher-engagement-named-as-top-priority-for-b2b-email-marketing

Higher engagement named as top priority for B2B email marketing

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Six out of ten respondents (60 per cent) said boosting engagement rates was one of the most important goals of an email marketing campaign, putting it slightly ahead of increased customer acquisition (56 per cent). Other common objectives include improving customer retention (38 per cent), strengthening contact data quality (37 per cent), raising brand awareness (35 per cent) and improving email personalisation (35 per cent).

Read the source article at bvdinfo.com

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