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How an Effective ABM Strategy Leads to Sales and Marketing Alignment

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How an Effective ABM Strategy Leads to Sales and Marketing Alignment

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What’s your Account Based Marketing (ABM) strategy, and how would you describe the relationship between your sales and marketing teams? In CallidusCloud Study of Sales and Marketing Sentiment survey, 84% of sales and marketing teams are misaligned, which means that the majority of B2B companies do not have a symbiotic relationship. While sales and marketing teams have the same goals to generate revenue, the two are often misaligned in how they perform analysis, and measure success differently.

Read the source article at Enterprise Event Automation Software

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