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How B2B marketers are using data to win customers

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How B2B marketers are using data to win customers

An Openprise survey asked over 180 B2B marketing professionals how they’re using data effectively and what needs to improve. When it comes to managing data, one-third of B2B marketing professionals say a lack of data skills hinder their success. Despite one in three seeing an issue in data utilization, only one in ten say that data skills should be considered a high priority within their organization.

Read the source article at b2becommerceworld.com

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