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How Data is Defining Today’s Customer Journey

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How Data is Defining Today’s Customer Journey

As technology increases, today’s consumer continues to demand and expect better service. According to recent Experian data, the biggest challenge for businesses over the next 24 months is increasing customer expectation. It has become more important than ever for marketers to be smarter, more personable, and more relevant than ever before.

Read the source article at martechadvisor.com

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