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How Kindness Makes Your Content More Successful

how-kindness-makes-your-content

How Kindness Makes Your Content More Successful

By CMIContent

In the late 1980s, Sam Farber stood in the kitchen making an apple tart with his wife Betsey. As he watched her peel the apples, he realized she was in pain – her arthritis flaring up with each stroke of her hand. So he decided to design a vegetable peeler that would be comfortable for people like Betsey. That product turned into Oxo – the multimillion-dollar housewares company whose ergonomic, rubber-handled gadgets are loved by home cooks everywhere.

Read the source article at contentmarketinginstitute.com

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