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How Organizations are Leveraging Content Across the Buyer Journey | Oracle Marketing Cloud

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How Organizations are Leveraging Content Across the Buyer Journey | Oracle Marketing Cloud

When you hear the word “content” in a business context, you probably automatically associate it with “marketing”. As a tactic, content marketing has been around for hundreds of years, while the term “content marketing” has only surged into popularity (and regular marketing lexicon) in the past 6-7 years. And it shows no sign of slowing down — in 2016, 88% of organizations claim to be using content marketing as a key B2B marketing tactic.

Read the source article at Oracle Blogs

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