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How to Boost B2B Lead Generation with Buyer Personas

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How to Boost B2B Lead Generation with Buyer Personas

What is the key to B2B marketing success? Placing yourselves in the shoes of your buyers. However, this isn’t always as simple as it appears at face value. When a B2B prospect is going through the buyer’s journey, several factors affect their purchasing decisions. How can this business benefit us? How can they solve our problems? What are the risks involved? Do we have the budget for this service?

Read the source article at inboundmarketingblog.axongarside.com

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