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How to Build a Customer Journey Map that Works

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How to Build a Customer Journey Map that Works

By Steve Offsey

If you’ve searched for information about how to build a customer journey map, you’ve likely encountered a dizzying array of different approaches. Your search may have left you asking questions like: Why do journey maps all look so different from one another? Where should I start if I’m interested in creating a journey map? How do you know which approach will be the most effective for your organization? Are there journey map templates available that I can use?

Read the source article at CustomerThink

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