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Intent data for B2B: No guessing allowed

intent-data-for-b2b-no-guessing-allow

Intent data for B2B: No guessing allowed

By marketingb2b

“Too much of a good thing can be wonderful,” said Mae West, the blondest bombshell of her day. But today’s B2B marketer, who has access to more data that at any time in history, faces a pretty big challenge. With all due respect to Ms. West, too much data can be entirely overwhelming.

Read the source article at B2B Marketing

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