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iResearch Services | Account Based Marketing (ABM)-The Strategic Approach Towards Business Marketing

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iResearch Services | Account Based Marketing (ABM)-The Strategic Approach Towards Business Marketing

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The traditional method of lead generation marketing though is no doubt an incredible technique wholly relied on capturing as many leads as possible and then converting them into sales leads at a later stage. This method though quite successful failed to convert nearly ¾th of the marketing leads into sales. On the contrary Account Based Marketing (ABM), a fairly new concept is garnering plenty of attention these days.

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