Is Email Marketing Dead?
Let’s start with the facts. Right now, 269 billion emails are being sent daily. This figure is set to grow by 4% over the next four years, with the number of worldwide email users in 2017 now topping 3.7 billion. Email marketing isn’t dead, in-fact it’s flourishing. For example, email software company, MailChimp, has grown to over 15 million customers this year! Times have changed though, and new methodologies do need to be incorporated.