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Marketing Strategy – The Flip Side of Targeted Marketing

Marketing Strategy – The Flip Side of Targeted Marketing

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Our content-disrupted world has made techniques like personalization and contextualization necessary at the forefront of the marketing industry. Customers often favor a personalized approach that recognizes their individuality—but those techniques can become intrusive and counterproductive when they appear in the wrong place, at the wrong time.

Read the source article at marketingprofs.com

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